Chuck Leaver – Fearless Is What Our Company Will Be

Ziften Technologies are based in Austin, Texas, and Chuck Leaver is the CEO.


This video from the Commonwealth Club includes Steve Blank and he talks about how it is possible to build a terrific business step by step.

There is no doubt that Steve is a smart man and his sense of humor is good. His company insights are extremely valued and there are several points that he made that I agree with:

He stated in the video that “there is nothing that you can find out inside your very own building so you have to leave it!” Steve claimed that this was a lesson that business in Silicon Valley had to learn the hard way. Now at Ziften we ensure that we visit our potential customers and clients on a weekly basis. Our company is young however the essential execs and I understand that we have to comprehend and be realistic about the market and show this in our company model. When we understand what the marketplace needs we can truly include value.

We always put our clients first and continue to pay attention to them. In the video Steve mentions how difficult it is for business owners to listen to their customers rather than trying to enforce their point of view on the marketplace. What we likewise do at Ziften is to motivate our individuals to listen prior to speaking. When we are talking to our potential customers and consumers we have to understand that they care a lot more about how we can resolve their problems rather than listen to how creative we are.

Steve makes another good point in the video when he talks about how innovation is viewed in the United States compared to the rest of the world. The thinking in the U.S.A is right when it concerns our attitudes to failing. Anyone is encouraged to gain from failure, and these will turn these individuals into skilled executives who can really affect and add a great deal of value to a brand-new company. It is important that there ought to be no fear of failure because this will suppress development.

I constantly encourage individuals that work for us to take risks with no fear of a comeback. I strongly believe that this is forging us closer to our objective of closing the gap in between business customer security and security technology and we are getting there quickly. This is a considerable change and we are actually close to our goal.


Charles Chuck Leaver